There isn't a real competitor to google right now because there are none that have a good enough search engine.
You need 2 things:
1. Technology, ie, a better search engine with better search results. This requires a lot of smart people and a lot of money, which brings me to the second point.
2. MONEY - to run and keep a search engine, you need tons and tons of resources like hundreds of millions of dollars.
So, the only threat I can see is Microsoft if they can utilize their resources properly and set up a separate company just to concentrate on the search business... tie it up on all their OS software, etc...
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