You can increase traffic by advertising and by getting other sites to link to you. There's a lot more to it than that, but nearly all methods of getting traffic depend on one of those two things.
As for finding affiliates, you should be actively participating in forums like this one. If there's a forum for announcing affiliate programs, post a single message there. Beyond that, you'll probably be allowed to mention your program in your signature after you've made a certain number of posts. Affiliate forums are a great place to pick up new affiliates.
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