Microsoft Buys Acquantive Advertising Media

[Charles]

In the history of Microsoft this could be the largest acquistion of the company.
Microsoft Corporation has announced recently their newly acquired online advertising firm, Acquantive which for a sum of 6 billion dollars, twice the firm's market value.

This could not be denied as the continued growth of Microsoft is foreseen being driven by the extreme competition of yahoo and google. Some of the benefits of Microsoft would be the expanded advertising capabilities setforth by the technologies and systems of Acquantive. Improved services is now expected on cross media planning, video-on-demand and IPTV. The Acquantive is the parent company of the top online advertisers, this is the sign of the downing of online advertising control for large firms. They are now being bought by the big fishes!

see the full article - Acquantive acquisition

[park_drift]

the decision is good for both parties and the stake taken by Microsoft encourages developing online advertisers to work hard, especially if large companies would be taking over such firms...

[Ronald Marva]

Well this is something good for MS considering that there were forever being outbid by Google-Yahoo. Having made a preemptive offer on this one at 2% of Microsoft's market value, it's the biggest one in Microsoft's history.

Yet aQuantive won't solve all of Microsoft's web problems, but it will solve some of them. Most importantly, Microsoft's web business made a statement that they should be taken seriously again.

[mini_0]

Well good whooping price , of a six billion dollars . And also that microsoft comes into this buying game . The deal is an indication of Microsoft's efforts to catch up in the growing online advertising space, and is just the latest deal in the sector, following recent moves by rivals Yahoo and Google.
"This deal takes our advertising business to a new level," said Microsoft Chief Operating Officer Kevin Johnson during a call with analysts Friday. "This allows us to take a bigger piece of that $40 billion pie that is still growing."