LINK OPTIMIZATION
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.
Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”
CONTENT OPTIMIZATION
Focus on the keywords of the page
Use Synonyms
Headlines and Text Decoration
Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.
Text Styles:
Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.
Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
Busby SEO Challenge