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Adwords - a tip

Google Adsense, YPN, and Alternatives Talk about Google AdSense, Yahoo! Publisher Network, and other contextual advertising revenue sources for publishers.

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03-24-2007, 11:57 AM

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Adwords - a tip

Use keywords in your headline. GooglePuts them in boldface and that helps yourAd grab reader. Egoists and narcissists please Note: The name of ANY business makes a LOUSY HEADLINE. Your click-thru rate will be low, and bid prices will be high.That's because your ad is about your Company, not about what your customer wants. Your ad needs to be about your Customer, not YOU.

Use keywords also in lines 2 and 3 Wherever possible.
Speaking of lines 2 and 3, it's O.K. to run lines 2 and 3 together into one sentence. Or all 3 lines, for that matter.

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