Importance of Keyword Research

[Roman]

Its a must for marketers to conduct research into a topic to determine its potential for profit. The first is to develop a list of keywords and phrases relevant to that topic. These keywords are used to compose the meta tags and text within your pages, and will therefore act as magnets to attract the search engines. Another benefit of thorough keyword research, is the ability to assess demand for products and services on the net. Certain tools allow us to see exactly how many time surfers enter a particular phrase or keyword over a period of time. Using those numbers we may judge them sufficient to build a site around that topic.Two of the most famous tools in keyword research are:

WordTracker
Wordtracker.com can be use to search keywords and phrases relevant to your topic, as well as related keywords and phrases.

Overture Search Tool
Overture provides a 'Search Term Suggestion Tool'. Using this tool, you only need to enter a term related to your site and the tool returns related searches that include the term you placed in the search box. The results also include the number of times that term was searched for during the previous month.

[imroanne]

In addition, keyword research is very vital for those who wish to optimize their sites for a profitable keyword. Usually, profitable keywords are called trophy keywords--those that have the largest search volume and usually have the biggest competition. If you're confident enough to break the barriers, you can try optimizing your site for a trophy keyword but it's gonna be for a long while. Some resort to optimizing keywords that have relatively high KEI--those that have great number of searches (albeit not as huge as that of the trophy kws) with few number of competitors. I believe that targetng these two will bring relevant traffic and potential income growth (conversion).

In choosing keywords, one must adhere to his/her niche. It's not only a matter of choosing the right keywords, but also it's a matter of picking which keywords that's commonly coined with the main keyword that need to be excluded (negative kws). We don't wanna say "Free dvds" when we actually sell dvds although it may bring huge amount of traffic but may result to a low conversion rate.

Keyword Research Tools:
Trial/Paid:
Keyword Discovery
Wordtracker*
Keyword Elite
Keyword Intelligence

Free:
YSM/Overture KW Tool
Google KW tool
Nichebot
SEObook kw tool

*mostly recommended by SEO gurus

[Yourup]

This is definitely one of the pillars of online success. And tools like those mentioned are an absolute must to save time.