One of the best things I can recommend is play with your text till you get a higher SE placementand get prominant backlinks to your site, sites linking to you with a higher PR is always good to help keep you on it.
One of the strongest tools is the "meta description" Google doesn't really look at the "meta keywords" as it scan your site for the way you use your teat and will pull the keywords from that. "Meta decription" tells in summery what your site is about so put your keywords in there as much as possible.
Hope this helps.
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