I think stand alone blogging is best.
It seems to me that many people on the social networking sites are just there for a laugh. They're not seriously looking for information and/or views. So if people find your stand alone blog through the search engines, and your content is good, they are more likely to return.
(Of course, if you had a blog that was tailored to social networking, events promotion, that sort of stuff, then blogs at sites like Myspace would be superior.)
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