How To Make Your Pages Search Engine Friendly?

[Roman]

Optimizing your pages for the search engine is absolutely essential if you want them to appear in the top 10-30 positions. Here are some tips on how to improve site rankings:

1. Create keyword-rich pages
2. Name your pages using keywords relevant to the product sold
3. Offer your visitor a site map
4. Use relevant content
5. Eliminate clutter
6. Meta Tag must include your most relevant keyword phrases
7. Create dynamic pages rather than static HTML pages
8. Avoid tricks and deception

[trainsem]

Here is one of the checklists built from my experience and tested on hundreds of sites. This is ordered with the most important at the top.

• Are there inbound links using keywords as anchor text?
• Does the Title Element (tag) start with the desired keyphrase for the page?
• Does the domain name contain the keyphrase?(*requires backlinks to use this keyphrase as the anchor text)
• Does each page (or product) have just one URL on the site?
• Is there a Heading Level 1 (H1) containing the main keyphrase?
• Does the first sentence contain the main keyphrase?
• Does the pathname (directory) contain the keyphrase?
• Does the filename contain the keyphrase?
• Are the desired keyphrases proximate to one another?
• Are other keyphrases towards the beginning of sentences?
• Are important keyphrases in italics or bold?
• Are other keyphrases present in the body text (not at beginning of sentences)?
• Where an image is used as a link, are Alt tags present?
• Does the meta Description tag contain the main keyphrase?
• Do the pages have a theme pyramid-like hierarchy?
• # Are links to the home page coded correctly?
• Does the meta Keywords tag contain the main keyphrase first, followed by others?
• Are there keyphrases in the last para of the page?
• Are there outbound links to major authority sites?

One caution is not to try and do all of this on a single page.

[Manny]

Trainsem, that's awesome. Thank you for an information-packed on Search Engines.

[Ronald Marva]

Originally Posted by trainsem

**Does the Title Element (tag) start with the desired keyphrase for the page?

As an add on to this - try to create key phrase-rich text content, especially for your homepage. You can do this by identifying the top two or three keyword phrases that potential visitors would use to find your web site, then write 200–250 words of homepage text that utilizes those keyword phrases—not the other way around.

[Jackie]

I would want to add these basic steps for your web ranking:

• Make sure that you’re using the right keywords in your Web pages.
• Create pages that search engines can read and will index in the way you want them to.
• Avoid techniques that search engines hate — things that can get your Web site penalized (knocked down low in search engine rankings).
• Build pages that give your site greater visibility in search engines.
• Get search engines and directories to include your site in their indexes and lists.

[Thesa]

More tips:

Having the same keywords and description are on every page besides the index page would not be beneficial as the search engines sees it as having many similar pages i.e. the same HTML on every page. This is “duplicate content.” which Google and the other major engines are cracking down. It is much better to take time and effort to have pages with good titles, meta keywords, and meta descriptions

A few good points:

a) Cater your meta-tags to each page individually and make them more page-specific.

For example, if you are having a site of cars, placing the keyword “car” on each page is not a good idea. You should have words specific to the page as shown below, page content with the proper keywords (shown in brackets):

- If page is about car ac (air conditioning, auto ac, a/c repair, etc)

- If about radiators (radiators, radiator repair, etc) and so on

- Home page to have at least a meta keyword of each page, so that linking of those pages to the home page has a higher rate success at SEO.

b) When you add titles to the pages, they should not have same words at the beginning as seen below:

Chris Motors – Big and Stately Cars

Chris Motors – Affordable Cars

Chris Motors –Daily Routine Cars

Chris Motors – Small yet Stylish Cars

They should be more like this:

Big and Stately Cars from Chris Motors

Affordable Cars supplier

Daily Routine Cars - Chris Motors

Small yet Stylish Cars information

Since, we generally see the first few words and if look more suitable to the search phrase, chances of being indexed is higher.

c) Start your title and description with your keywords for every web page and do not waste your time with the keywords “metatag”, as this tag is no more taken into consideration by the most important search engines.