Common complaint of affiliates from LinkShare was with expired promotions and coupons. There are links having expiration dates listed, but are a year or more past that date. Even some don’t have expiration dates listed, but are no longer valid once tested.
To amend this issue, LinkShare implemented a start and end date for all creatives.
According to ActualAffiliates.com:
"That’s great, unfortunately, all they did was adding a default start and end date to every link in Linkshare saying : Valid between 27-feb-2007 - 01-Mar-2012. Now even the obviously expired links who have an expiration date listed, show they are still valid until 2012.
How is this improving anything? Is this helping affiliates ? No is doesn’t. It’s still up to the affilate to track expiration dates, and remove expired links."