[B-loved]

Concentrate on making your product or services better. Make it as good as you possibly can and make a niche of your own in the business. Strive unswervingly to... create more value and credibility! Value sends out ripples of positive karma throughout the marketplace and the reverberations of same come back to you in satisfaction, self-esteem and a never-ending river of mucho fungolas.
Don’t worry about improving your image. Improve your substance. The world is starved for substance. Most people are working on image. Few work to improve substance. Those who do will stand head and shoulders above the rest.