CPA Performance Trends on the Google Content Network

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The Google Content Network is the world’s #1 ad network, reaching more than 80% of global internet users. Six billion ad impressions are served each day across hundreds of thousands of content network websites. Thousands of AdWords advertisers place ads on the Content Network to complement their search marketing campaigns on Google.com and the rest of the Google search network.

How do Content Network ads perform for advertisers? Google recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content Network, and compared them to performance metrics on the search network across thousands of campaigns and many geographic regions.

Download the following white paper to learn more about the findings from this analysis:
http://www.google.com/ads/research/g...whitepaper.pdf