Viral Video: Is It Worth It?

[Roman]

Marketing Sherpa and the Online Publishers Association took a look at viral video. Video is a popular marketing tactic, with 29% of MarketingSherpa’s responding viral marketers experiencing “great results.” Only “cool” microsites (37% great results) and online games/quizzes/polls (33% great results) were better received.

The OPA, though, held more dismal news for viral video. Less than 10% of online video viewers (US only) said that they frequently recommend videos to their friends. 29% did so occasionally and an impressive 62% rarely or never recommended videos.

As eMarketer senior analyst David Hallerman points out, that 9% who frequently recommends videos may be the very influencers viral marketing hopes to reach.

MarketingSherpa also explored the costs of viral video. Very experienced marketers were likely to pay more for video content, though most said they paid up to $10,000. The average for experienced marketers (estimating the value of ‘more than $50,000′ at $75,000 on average) was close to $19,000.

Most of the less experienced marketers paid up to $5000, with an average spend of almost $11,000. Considering two-thirds of MarketingSherpa respondents were planning a video campaign component this year, that’s a lot of money for video producers.Click here for more info.

[Octavian]

Internet marketing will remain the most affordable and cost effective way of doing business in the internet. Viral video sort of marketing may be effective to some especially for big and established companies but I doubt if this will gain popularity to small and medium internet businesses. Probably in the near future, with the advancement of technology and the decreasing cost of doing IT business, I can see a bright future for it!

[zul200289]

Can't be so sure about that.

Viral videos prove to be quite a good strategy to implement some marketing.

Ok, you might not get better results then using SEO or PPC advertising. But, at least:

1. It's free
2. Since it's viral, all you need to do is have a video.

That's all!

So, viral video could be used to "test the water" of a market. You can judge how well it's doing.

Of course, u don't need to make a whole new video.

Just grab a vid at youtube. Brand it with your website address CLEARLY. Put it on youtube. E-mail it to ur friends. And you're ready to get going!

[mini_0]

Well it might not be that worth but it certainly is being used . but i do think if budget allows then it can be used incredibly . When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes advantage of already existing social networks to create a successful boom in brand awareness. While viral marketing had its start passing from one to another through word-of-mouth, today, the most impressive approach is provided through video.Many enjoy utilizing this type of marketing because it can reach a large amount of people in a quick amount of time.