What is Guerrilla Marketing? And does it work?

[Charles]

Has anyone of you encountered the Guerrilla Marketing strategy and actually used it?

Guerrilla Marketing has become a well-known book in more than 40 languages. It promises to work like no other marketing: to maximize your profits and minimize your investment.

Small and large businesses alike have applied the principles of Guerrilla Marketing because of their simplicity, common sense, and record of being proven in action.

Some says that Guerrilla Marketing is all about attitute...what to you think?

See related article.

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It is a merketing technique that sells itself literally . Guerrilla marketing is as far-reaching and all-inclusive as you want it to be. It doesn’t have to be “wild” or inconsistent with your business or industry.Guerrilla Marketing focuses on bringing more customers in, rather than maintaining the current customer base. He provides numerous weapons for widening the customer base, giving ample detail on how each one should be worked. Guerrilla Marketing is a must for entrepreneurs searching for inexpensive yet effective marketing strategies.