Europe's ScreenTonic acquired by Microsoft

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The Software giant, Microsoft Corporation has acquired a European advertising company ScreenTonic, the company caters the mobile industry by its location specific advertisement methods. For the great buy of Microsoft comes also an improvement of their advertising and some of their software divisions, namely the digital advertising solutions and the windows liuve for mobile.

Today Microsoft announced the acquisition of ScreenTonic, a European mobile advertising company that delivers location-specific ads to mobile devices. The purchase will tie together Microsoft's Digital Advertising Solutions and Microsoft's Windows Live for Mobile. From the press release,

The benefits would all go now for Microsoft, as they are also on the process developing their home mobile gadget merging system as what Apple computer was already doing using the Iphone and the smart home. This also gives an eye-opener about the entrance of Microsoft into the European market. As the software giant works out for some new prospects for acquisitions, we better get ready and check them out. For the full article click
here.

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Why am i reading only these buying and selling news and google is winning the race in this and microsoft is following ? Microsoft announced its acquisition of European mobile advertising firm ScreenTonic SA. Financial terms of the deal were not disclosed. ScreenTonic boasts partnerships with mobile operators in the U.K., France and Belgium markets; according to Microsoft, its "mobile expertise and industry relationships" will complement the software goliath's Digital Advertising Solutions platform by providing advertisers with a range of ad formats, from display to text, as well as ad management and reporting capabilities.