Modern SEO Techniques

[aleh49]

Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

The importance of having a high rank for an advertiser's site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.

2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site's design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.

[WhiteWidows]

Originally Posted by aleh49

Content should be created as often as possible, and the pages should be maintained to 200 to 500 words

I'm sorry, I don't agree.
I've been working in SEO & SEM for 12+ years and have seen the changes (and search engine 'rules') take place in all search engines but I don't ever remember seeing a statement that a page should contain only 200 to 500 words. 200 isn't enough (IMO) and what good is a page with only 200 words on it? A Privacy Policy is more than 200 words. Now that is a good suggestion - include a Privacy Policy Statement and make it concise (or use an online generator).

The emphasis should be placed on GOOD quality material that is well written, grammatically correct and contains appropriate words for the nature of the website. The suggested page file size of 15Kb is out-of-date and suggesting that people use these "modern" techniques is misleading.

Good quality content (text) is vital and if a page is 150Kb it is fairly irrelevant if the page is of a high standard generally.

Otherwise I agree with everything you've said aleh49

[aleh49]

Originally Posted by WhiteWidows

I'm sorry, I don't agree.
I've been working in SEO & SEM for 12+ years and have seen the changes (and search engine 'rules') take place in all search engines but I don't ever remember seeing a statement that a page should contain only 200 to 500 words. 200 isn't enough (IMO) and what good is a page with only 200 words on it? A Privacy Policy is more than 200 words. Now that is a good suggestion - include a Privacy Policy Statement and make it concise (or use an online generator).

The emphasis should be placed on GOOD quality material that is well written, grammatically correct and contains appropriate words for the nature of the website. The suggested page file size of 15Kb is out-of-date and suggesting that people use these "modern" techniques is misleading.

Good quality content (text) is vital and if a page is 150Kb it is fairly irrelevant if the page is of a high standard generally.

Otherwise I agree with everything you've said aleh49

ok..thanks with your opinion..
all that only what i'm understand about SEO .
i'm new in SEO, maybe have some misunderstanding about SEO..

[aa_kusuma]

Originally Posted by aleh49

ok..thanks with your opinion..
all that only what i'm understand about SEO .
i'm new in SEO, maybe have some misunderstanding about SEO..

i just wanna add one more.

Don't forget to build link popularity.

[John LA]

Originally Posted by WhiteWidows

I'm sorry, I don't agree.
I've been working in SEO & SEM for 12+ years and have seen the changes (and search engine 'rules') take place in all search engines but I don't ever remember seeing a statement that a page should contain only 200 to 500 words. 200 isn't enough (IMO) and what good is a page with only 200 words on it? A Privacy Policy is more than 200 words. Now that is a good suggestion - include a Privacy Policy Statement and make it concise (or use an online generator).

The emphasis should be placed on GOOD quality material that is well written, grammatically correct and contains appropriate words for the nature of the website. The suggested page file size of 15Kb is out-of-date and suggesting that people use these "modern" techniques is misleading.

Good quality content (text) is vital and if a page is 150Kb it is fairly irrelevant if the page is of a high standard generally.

Otherwise I agree with everything you've said aleh49

Right on the spot, good information he had there though. Having that limited number of words can hurt (if that's true).

I have high ranking pages that contains hundreds of words, I think it is only in the optimization of the page, not that limited number of words.

If you have the right keywords and the right density in your page, it will rank well in search engines.