Well it is the same.You have an image and it suits a keyword for a search made and it shows on the first page.With common keyword phrases like dogs and cats it is impossible to have your picture placed on a regular basis.But with unique keywords say like a automobile or it's spare parts if your image suits the search tag on Google there is every chance that will get your picture displayed on the first page.More over if the guest/visitor is really interested to get more out of it they might visit your website via the original source shown in Google.
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