Shopping Comparison Bots and Auction Sites

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One good paid advertising strategy is to list your products to shopping comparison bots and auction sites. Shopping bots compare your products and prices to others. Google's Froogle is free, so be sure to list your products there. A Froogle listing also helps your product page's ranking on Google. Some work on a PPC basis: mySimon, BizRate, PriceGrabber, and Shopping.com sometimes a listing fee, especially sales systems that host the merchant. These include eBay, Yahoo!Shopping Auctions, Amazon zShops, Marketplace, and Auctions, and Yahoo!Shopping. You pay to acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time, too.