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If that is the case HP would indeed benefit form the sudden acquisition. Hp should also consider as it also converts its marketing strategy in buying such companies to lay down their plans on companies doing graphics.
This selling should have been made in public, so the selling price for such companies could have been estimated. |
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the company arteis that hp has bought operates both Logoworks, a Web-based design service company, and LogoMaker, a do-it-yourself application that allows businesses to create their own logos. Logomaker enables businesses to create their logo for use in Web pages, electronic documentation and personal printing. Using LogoMaker in EPS format allows businesses to create an artwork version of their logo for professional applications including printing, signage and embroidery.HP's acquisition will strengthen Logoworks' ability to provide professional design solutions at a fraction of market cost to customers .
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