Exactly. There's like a hundred things wrong with the service and yet... it's out there. You get the feeling that this kind of thing ain't gonna pickup for the next decade but who knows what happens when geeks perseveres with their baby projects... they rule the world.
Which got me thinking... yeah, what if... shopping experiences added more 'game' elements to it. Like:-
1) Hidden prizes (find the golden chest in the store!)
2) Quiz and trivia games with prizes.
3) Lottery spin the wheel
4) Related mini games. (If you sell baseball bats, have a mini hit the baseball game)
I guess a virtual world can offer more variety to user's experience at virtual costs.
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