Which brings to the question of what interaction is the best? Games? Getting people to play a flash game and when they win, it's redirected to the advertiser's site. Or a 'mini' banner size site that contains 'mini' categories to 'mini' info. Maybe a product demo or 3D view of the product?
What would get you to notice, click and find out more?
It's a beautiful chick in an ad that responds to your 'clicks' isn't it?
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