Besides the size being bigger and creating a strain in bandwidth, Video ads are also usually much longer and will require more attention from the viewer, more than 10 seconds.
I wonder, if we click on the video let it run, and it's 20 seconds long. Would we have the patience and the attention span to last that long? Only if it keeps on being interested I guess. But how many of these kind of ads would I want to watch after a while? Plus it may work on the first time, but subsequent ads won't serve much of a reminder unless it's complemented with graphics/banner that will shout out the message.
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