Quote:
Originally Posted by Tephus
Interesting. But it's not always an option to link to a specific product because not every program comes with a datafeed. So most of the time traffic is directed to a generic landing page. I think the only way to counter this is to have all the relevent info and call to action on your site first before linking them out.
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Affiliates should mainly do the preselling but if they step into the area of actually 'selling' the product by providing too much info and then leading the user to a generic page, it's gonna be a huge letdown as the momentum is halted.
Ideally, rather than having many affiliates repeat an action, it's better for a merchant to provide the landing pages. True, that it's more work for the merchant but the efforts translate to multiplication of results as affiliates' efforts to refer will provide higher results. Plus, it's more achievable for one man to do the job than to have 100 person to put in 100 times the dedicated effort and still come up with the same results.
For a merchant, it's that as much as we want affiliates to be more active, we have to consider more of how much more we are able to do to make the program more effective.