Systems are abit different from a normal book in that they go specifically on the step by step process and in this 'system' a day by day task.
Sure we can search the internet or even download a book but systems make it a no brainer. In fact, you might not even have to fully understand it all. Just do what it says, blindly and systems promises to give results. They go to the practicals.
It has that 'one size fits all promise' feel for it, in that you doubt that there's a system that can work for everyone. But if we don't focus on whether it works or if it's effective, consider that selling systems may be more lucrative than informational book in that people are usually lazy to think.
Much like the dummies self help book concept I guess, but imagine a 'zombies' self help book that provides even greater details on the steps to take.
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