Also, lately due to the growth of web templates out there and how hosting companies are making it easier and easier to come up with a 'professional' looking sites, I've been coming across with tons of new sites geared to look like they've been in the industry for some time.
Possibly, at this rate, more and more sites will begin to look better. So eventually, we'll look for more clues like perhaps:-
1) Personal photos with the products
2) Factory or shop photos
3) The team behind the business (individual or group).
4) Company events, promotion, roadshow photos and info.
If you see the above info in the site, wouldn't it get you to feel more secure about the merchant's products.
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