I got you didn't I? I made you click on the link.
Copywriters would tell you that if you want someone to do something, tell them what is it exactly they have to do. Like Click here.
It's actually the simplest thing to do, yet we don't do it. We think that everyone understands an underlined text to be a link and would curiously click on it. Unfortunately that's not the case.
So next time you place text links on your site, make sure to tell them 'Click Here!'
Click here to read more.
