[David Tan]

A targeted ad wrapped by relevant and interesting content will be more effective... or will it?

I'm just playing here, but what if the article is so good and so interesting that I focus only on reading it. I read from top to bottom, bypassing the ad by reading around it and ignoring it completely (especially if every article has an ad placed in the exact side or position).

So what's the answer... write articles that are less interesting?

Actually, it is to write articles that generate interest for the product/service featured in the banner ad. Don't just write interesting articles. Write articles that make people want something. It should create a desire. The stronger the desire, the more the reader will go back to the ad.