[Thesa]

More Tips:

7. Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see."

This is an important and crucial topic for a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site.

This copy need not be buried in graphics or hidden in Flash. It should be written based on your most relevant keyword phrases while also making an emotional connection with your site visitor. You can make use of the target audience analysis to find out the keyword(s) and their phrases.

To keep in mind that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use the proper and relevant usage of your keyword phrases.

They should be used in such a manner that it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason is not going to work.


8. Incorporate your keyword phrases into each page's unique Title tag.

Title tags are critical as they are given a lot of weight with every search engine. Whatever keyword phrases you've written your copy around should also be used in your Title tag.

To keep in mind that the information placed in this tag is what shall show up as the clickable link to your site at the search engines.

Therefore, it is necessary that wherever the the keyword should

-- Should reflect the content of the page accurately
-- Be among the keyword phrases people might use during a search engine to find your stuff.


9. Make sure your site is "link-worthy."

Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity.

Depending on your site, you get links. Therefore, if your site is full of wonderful and useful information, other sites will naturally link to it without your asking.

It's fine to trade links; but to be sure that you are providing your site visitors with "quality links" and not links to sites that do not meet the standards.

As, the links speaks a lot of your site and their type says just that to your site visitors as well as to the search engines.


10. Don't stick to specific keyword phrase(s) or be worried of the rankings.

If done above so far, then your site should have improved in terms of traffic and rankings. Moreover, you should just forget about where you rank for any specific keyword phrase and instead measure your results in terms of increased traffic, sales, and conversions.

You can try out the free trial of "ClickTracks, which easily tracks and measures those things that truly matter.

It certainly will not hurt to add new relevant content to your site which shall improve its value. Thus, if your site is a business site and not an archive for the history of your products, as it makes no difference to your site visitors nor the engines.