More Tips:
4.
Design and categorize your site acccording to your keyword research.
Your research can unearth previously unknown to you, areas of interest or ways of categorizing your products/services that you may wish to add to your site.
Taking an example as below:
Your site sells toys. There are many ways you can categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys that are for babies or "preschool" children or other "older" children. , "to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Moreover, they can be looking for specific brands too.
Whatever may be the case, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching.
Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.
5.
Program your site to be "crawler-friendly."
The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash.
Nevertheless, it does not mean that you can not use these things on your site. Although, you may require alternate means of navigating your site as necessary.
If you have only drop down menus, to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. So, you need to have
some form of HTML links in the main navigation on every page which link to the top-level pages of your site and so on.
The HTML links need not be text-only links. They can have graphical image navigation that is wrapped in standard
tags, which is recognized by the search engines.
6. Label your internal text links and image alt ( tags) attributes as clearly and descriptively as possible.
Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they're going to find once they click through. Do not keep them guessing with non-descriptive links (like "click here").
The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase.
So, it pays to be as descriptive as possible with every text and graphical link on your site.