What do you think is the ideal EPC?

[Andrea]

One factor in determining how appealing an affiliate program is the Earnings Per Click. It's not actually the payment you would receive per click but it simply gives you an idea on how much a click is worth when diverting traffic to merchant sites. It's based on the revenue produced by the campaign divided by the number of clicks.

Affiliate marketers should closely watch the EPC and determine the different conversion rates. This data will allow you to come up with very accurate statistical models and to also have a better understanding of how the market is interpreted by other players.

What is the average EPC for affiliate programs?

How is the click rate calculated?

[mini_0]

Well the ideal EPC depends from keyword to keyword , there is no ideal EPC for all the websites , the higher paying keyword the higher the EPC , Something like "downloads" , "mp3s" , "make money online" are sureshot ways to have higher EPC as these are the most searched terms and advertisers pay more per click for these .