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The basic idea behind affiliate marketing on Clickbank is as follows:

Firstly, seek out a high quality product with reasonably low competition (measured by the gravity score, abbreviated as "grav") at the Clickbank Marketplace.

After signing up with Clickbank, use Adwords (or some other method of advertising) to get visitors to your sales page, which is the merchant's “pitch page” with your affiliate ID included to track the sales.

The idea is to find combinations of products on Clickbank & keywords on Adwords which satisfy the following equation:

"Profit per item sale on Clickbank" is greater than "Average cost per click" multiplied by "your conversion rate" (percentage of time a visitor buys the product).