Does Lead Generation Still works?

[B-loved]

Lead generation is one of the marketing models online that will always work. Why? We use the internet for research. We research rates, we research products, and we research information.

On the other hand, some say that Lead Generation is actually separating the wheat from the shaft. Companies that can perform and provide quality leads to their clients will be sought out by previous clients of companies that couldn't perform.

I think that Lead Generation is not going anywhere. It will however be under a magnifying glass when it comes to performance and conversion.

[bullseyeram]

Lead Generation is an effective tool for a particular niche of marketing professionals. Admittedly it is quite risky but the professionals who have been using this tool have devised various way to safeguard their campaign from syndicated activities.

I agree with you that they are here to stay.

[mini_0]

Well lead generation , rightly said will always work . there are many methods to lead generation and these days it is the article submission that is most touted for . Lead generation is probaly the most effectibe way to gebnerate a great return of investment in your multi level marketing program .No doubt qulaity leads are always beneficial when you see that you can reap benefits again and again , like advertising in the leads .

[Pontiflex]

Originally Posted by B-loved

On the other hand, some say that Lead Generation is actually separating the wheat from the shaft. Companies that can perform and provide quality leads to their clients will be sought out by previous clients of companies that couldn't perform.

Yes, you're definitely right that only the best lead gen agencies will survive -- but I think we're moving towards a self-service model. More and more, companies like Pontiflex (my employer) are enabling advertisers to take control of their lead generation activities. Pontiflex, for example, has something called the Pontiflex GenLIST where advertisers can view a list of publishers willing to run CPL offers. This directory helps connect advertisers and publishers without a Rolodex-wielding middleman who can keep both sides blind and set the prices to be whatever he wants.

Originally Posted by B-loved

I think that Lead Generation is not going anywhere. It will however be under a magnifying glass when it comes to performance and conversion.

Yes, online lead generation especially is very measurable and it's easy to compare CPL advertising versus CPM and CPA. Ultimately, the data will drive decisions and the industry will move towards the most effective form of generating customers.

I'd encourage you to check out www.pointflex.com if you're a brand advertiser. I think you'll find it to be a refreshing change.

[Bartlets]

Lead Generation is great tool for marketing...