tra.de or trade.com?

[Tephus]

A lot of new start ups are playing around with domain extensions to create a word like del.icio.us. I think it's creative, but it might create a lot of confusion for readers. I mean it'll be weird and confusing to spell out 'tra dot d e' instead of saying 'trade dot com'.

Do you agree?

[ZachW]

I think so too. It's easier to say the word and add a .com or .net or whatever after it instead of saying the word and then explaining where to put the dots in.

[SpaceBOT]

I didn't like de.li.cio.us... see, i can't even spell it right.. this site got a lot of traffic from google, ie, from ppl clicking on google's search results rather than from ppl going direct to the site..

so, always pick a good name without playing with it too much.. or, you'll end up playing yourself out of business...

[David Tan]

Stuck with a bad name but making it successful anyway, until real competition steps up to the ring.