Link farms
Link exchange is another area that needs to be carefully assessed before any placement. It has been a trend for most Webmasters to set up a link page just to exchange links. This is certainly not recommended especially when the page becomes a Link Farm when it contains too many outgoing links.
Not all link exchanges are bad, links that lead to relevant and quality content is excellent both in attracting traffic and gaining page importance. For example, a link labeled as 'Webmasters Guidelines' is totally relevant when it appears in a website review post.
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