I would want to add these basic steps for your web ranking:
- Make sure that you’re using the right keywords in your Web pages.
- Create pages that search engines can read and will index in the way you want them to.
- Avoid techniques that search engines hate — things that can get your Web site penalized (knocked down low in search engine rankings).
- Build pages that give your site greater visibility in search engines.
- Get search engines and directories to include your site in their indexes and lists.