[Jackie]

Where do you rank on the World Wide Web? It's not enough to have a website; you have to get ranked on the first page to get noticed. Otherwise, holding your position at number 28,432 on Google isn't going to do you much good. Check out some easy ways to improve your page rank and get yourself noticed.

Search engine optimization (SEO) ensures that your website copy is written and structured in a way that improves chances that your website will be found when someone performs a search. For example, if your company sells insurance, you'd use words or phrases such as life insurance, insurance quote, insurance agent, or home insurance.

Write articles that grab the interest of readers right now. Include case studies and whitepapers on your site that will give your visitors a reason to always come back. Or even check out what's going on in the news and be there first to report changes that impact your industry. For example, if you sell mortgages, be the first one to report the drop in mortgage rates. You'll generate a lot of traffic and increase your ranking. Remember, time is of the essence. If you find out something new and hot, you should write about it before your competition does!

Search engine spiders are looking for sites that are periodically updated with rich content. Do not offer content that isn't useful. Some people try to place content that is rich in keywords but doesn't offer the incoming traffic anything beneficial. Low traffic will equal lower rankings with top search engines. The idea behind rich content with specific keywords is that because you keep posting content, soon you will be ranked within the search engines for specific words. So, when I post articles about the different insurance rates and options, etc.; when an on-line visitor is searching for this info they will land on your site and may become potential clients.

Content must be used to provide new and interesting information that your reader wants to know about, offer helpful tips, or solve a problem. This content will get you link-backs which are excellent for driving traffic. You can also post articles through authentic submission sites, and that will also generate a lot of traffic. Many companies publish with different online magazines etc., not only to prove their expertise but also to gain more traffic linking to their sites.