Lying is a grave sin as murder in affiliate marketing

[wildboar69]

Lying to your customers, to your partners or business associates and to yourself is as grave as murder in the affiliate business. If you lie in your direct mail letters and/or space ads or commercials, the one time you get caught may easily cause you more grief than it was worth for the hundreds of times you slipped by.

[bubblegum]

I guess it doesn't just apply to affiliate marketing. It also goes out to our everyday life. Honesty and truthfulness are two of the most important factors in any relationship, may it be professional or personal. Not lying also saves you from nonsense brain works and headaches because you don't have some things to cover-up...

[Andrea]

Lying is indeed a grave sin in affiliate marketing, or in all aspects of life for that matter. Once the customer loses trust in you, you'll never gain that trust again. The effort of convincing the customer to change his mind would be a total waste of time and you wish you never lied in the first place. The affiliate has the freedom to choose from hundreds of affiliate programs out there. Trust and credibility are advantages that you can have over other affiliate programs.

[Manny]

Commerce is an ancient and respectable human activity that predates written language. While to many people today, lying and business are as inextricably entangled as deceit and war, there is nothing about the fundamental nature of commerce which dictates that lying form an essential part.

Businesses can be tremendously successful without engaging in fraud. While we may be suckered into buying products that are highly hyped, we also have a special affection for, and often a lifelong relationship to, products that accomplish a job unpretentiously and about which no extraordinary claims are made. I value the car I drive, and will buy another of the same kind, because it hasn't broken down in six years, not because I believe that by owning it I am younger or better-looking than I actually am.

There is an incentive to be honest in business, as in other kinds of activities, which works entirely on a practical and not a moral plane. Customers who discover that they have been lied to will not return; employees who have been lied to will leave, and it will become harder to recruit new ones. These practical incentives do not always work (economic necessity, the lack of choice, or simply the ease of obfuscation and difficulty of transmitting information, may be enough to counter them.) Nevertheless, they work enough of the time that the consequences of deception provide a practical brake on the system.

[mini_0]

One you lose trust as online , you are not able to get back the benefits again . people wont like to invest in something that has gone suspicious .The use of affiliate relationships online, in email, and in telemarketing has created enormous value in the marketplace.the networked nature of affiliate marketing relationships also generates serious concerns for regulators, marketers, and the industry as a whole.