Video ad formats
With the rising popularity of video ad formats, Google is starting to improve and provide add ons to this feature of Adsense. Recently they launched three new members of their click-to-play video ads family: the 728x90 Leaderboard, the 120x600 Skyscraper, and the 160x600 Wide Skyscraper.
Publishers will benefit from the increased competition among text, image, and video ads in these three formats; if a click-to-play video ad appears in one of your ad units, this means that it has won the auction against other ads and will generate the maximum earnings for you.
Guess this would translate to more income for your site.
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