[lovetoshop]

When choosing which program to promote, most affiliates favor those with higher commissions, not considering other factors. This should not be the case. The merchant's site, how it is set up, should play a major role in determining which program to choose. This is often overlooked, but traffic leaks such as banner ads for other affiliate programs which the merchant put up in his site can grab the sales which was initially yours because he clicked your link. Also, merchants with toll-free numbers displayed on the landing page of the link can also prompt the customer to purchase via phone instead of purchasing online. These factors can greatly affect your performance as an affiliate.