It is a virtual advertising agency, by which advertisements relevant to the web content are displayed on the website, through their search engine ranking technology.
Users aren’t very satisfied by its performance, for it doesn’t seem to generate income the way it should:
- Users neither have control nor can verify the advertisements and their benefits which mayn’t be fair as Google can cancel click-throughs which they think as unethical.
- Ad Rotation isn’t being enforced much, for if an advertisement is highly relevant to the site, it may be displayed every time, thus causing a decline in click-through rates if the page is visited a number of times by same people.
- The advertisements are based on the web content and not the visitor’s desires, which can be significant. So, if a web site is doing research on history, and a web page discusses the evolution of cars, then advertisements for buying cars etc. may be shown. Now, visitors are mostly students or historians, and would be more interested in advertisements for thesis or essay sites.
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