[Thesa]

It is also known as Cost Per Click (CPC); an internet marketing strategy where the website owners advertise on appropriate keywords that best describe their services/products and pays a certain amount when their advertisement is clicked upon. They do not pay for the advertisement but only for the click on their advertisement which takes them directly to their site (traffic generated).

If a website is selling magnetic products, they can use keywords like “magnetic products”, which when used in the search engine shall show their advertisement.

When, clicks are made randomly either manually or automatically just to generate money for the PPC service providers at the cost of the advertisers (website owners), then it is “Click Fraud”.