Abbreviations and their importance

[Hope]

The affiliate should familiarize the different abbreviations being used in the e-business.

It is a fact that the affilliates encounter words such as EPC,PPC, PPL and the like, if the affiliate is a newbie it is considered to study these terms.

It is suggested that he or she should know them by experience, it is only through it that the affiliate could remember the words with ease.

Daily transactions on the web were made by the use of these terms, so it is a requirement that merchants and affiliates are well oriented and versed to these texts and other web lingo.

[louielenon820045]

As a key to effective communications in the Affiliate Marketing Business terminologies and other words are indeed to be deined so as to have a greater understandings of all the things to be tacked.

[mini_0]

Of course they are important . When you do a work , you need to have a good knowledge of it and why not this also comes in that only .

A few ones -
* AD - Advertisement, text, banner, flash, video etc.
* CJ - Commission Junction (Network)
* CPA - Cost per action
* CPC - Cost per click
* CPL - Cost per lead
* CPM - Cost per mil (mil/mille/M = latin/Roman numeral for thousand)
* CPS - Cost per sale
* CR - Conversion rate
* CTR - Click through rate
* DRM - Dynamic rich media (type of Ad, technology). It has nothing to do with DRM as in digital rights management
* EPC - Earnings per click / earnings per 100 clicks
* KB - KowaBunga (Network)
* LS - Linkshare (Network)
* OPM - (or APM) - outsourced (affiliate) program management
* OSC - On site conversions. The sales count divided by the number of clicks
* PFI - Pay for inclusion
* PID - Publisher ID (Affiliate/Affiliate site ID)
* PF - Performics (Network)
* PFP - Pay For performance
* PPA - Pay per action
* PPC - Pay per click
* PPCSE - Pay per click search engine
* PPI - Pay per impression
* PPL - Pay per lead
* PPS - Pay per sale
* ROI - Return on investment
* SAS - ShareASale (Network)
* SE - Search engines
* SEM - Search engine marketing
* SEO - Search engine optimization
* SERP - Search engine result page
* SID - URL parameter the affiliate can pass to get tracked with sales and leads