[David Tan]

Using blogs to support your main site in generating more sales. Blogs, blogs, blogs are everywhere. If a store has a blog with relevant content and helpful tips, would it persuade you to buy from them, even if their prices are just normal and uncompetitive? What if it establises their credibility, showcase their expertise and knowledge, provide responsive interaction with customers and continual support and addressing of feedback and complaints?

Plus a blog can also drive more relevant and increased traffic to the site. Would this be an edge against competitors? Albeit a time consuming endeavour.