Why am i reading only these buying and selling news and google is winning the race in this and microsoft is following ? Microsoft announced its acquisition of European mobile advertising firm ScreenTonic SA. Financial terms of the deal were not disclosed. ScreenTonic boasts partnerships with mobile operators in the U.K., France and Belgium markets; according to Microsoft, its "mobile expertise and industry relationships" will complement the software goliath's Digital Advertising Solutions platform by providing advertisers with a range of ad formats, from display to text, as well as ad management and reporting capabilities.
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