Well how can the role of media be forgotten in the very media centered world these days . And also since google is on a buying spree how can media organisations be far from its eyes . With their core business inevitably waning, Google has been building an auction platform for ad sales beyond search. Consider some of Google's other recent acquisitions: Doubleclick, dMark, and YouTube. Google bought DoubleClick and dMark for their distribution technologies, ad inventory, and powerful clients. Google bought YouTube for its video content and enormous volume of unique users .
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