I agree! The site itself must be physically marketable so that visitors will just go bookmark it and keep coming back. It's the design of the web page that is to be noticed initially and the content will just follow. Internet users, being human, are visual beings. They love what is pleasant to the eyes. The challenge is on how to have their eyes glued in the site and drive them to navigate it. The good thing is, creative and eye-catching web designs need not be that expensive. Like what Dan said, for as low as $60 , you'll be able to choose from a bunch of designs. $60 is nothing as compared to a tremendous sales brought about by your well designed site.
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