New York Privacy Bill Threatens Ad Networks

[David Tan]

Just read about a New York privacy bill that's developed which will basically makes ad networks illegal.

The aim of the bill with all it's good intentions is to secure the privacy of the consumer and to prevent companies like google to track consumer's behavior and later on target them with advertising based, through the ads.

The change to implement is to ensure that all relationships between advertisers and publishers be contractual.

I believe this relates to adsense where advertisers usually bid to have their ads appear in specific sites, where they just pay the fee without a contract with the web publisher as it all happens in real time.

[SpaceBOT]

This would suck big time for everyone involved. The Ad Networks will lose their revenues, the publishers will lose their income, and the consumers will have nothing to consume!

It's time we make sensible laws and not nonsensical ones. Out with the New York Governor!