Keywords in your Ad Title for Google Adwords will get you higher ranking
The text of your ad will have a lot to do with the position of your ad
in Google.Try to always have the words of your keywords included in the first or
second text line of your ad.
For example:
If one of your keywords is "music downloads", your initial text should
be "Unlimited music downloads". This way, Google will give preference
to your ad giving it a higher position without needing to bid more for
it, and not only that. The text will appear bolded, making your ad more
appealing for this search.
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