Freshening content

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To keep your website on the top always , once when you pave its way upwards you need to update it and freshen it content regularly .
WHY? because like for example there will be many people , almost half of your traffic who might have liked your website .
The second thing they do is book mark it because they want to come back an keep checking like this . If they find you have done nothing new , probably they will stop . Now , do you want that definitely no !