I guess it's not just merely writing relevant content. We have to consider that people have fewer attention span when reading online. We can put loads of relevant content profusely, but I don't think site visitors will have the gall to read them all.
Let's also keep in mind about the length of contents we post. Usually, the longer it is, the more boring it is to read and the more visitors are turned off. We should consider highlighting the essential parts of the content, and using more call-to-action phrases which doesn't actually mean hard-selling. We can also outline such contents and boldfacing/italicizing/underlining enciting words, phrases or keywords for better scanning. Also, use readable fonts so that readers who don't possess a 20/20 vision are still able to read them sans their glasses on.
People usually scan contents, they don't actually peruse them.
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